Lotte Wellfood launches Pepero Day marketing campaigns

Lotte Wellfood is expanding its marketing efforts ahead of Pepero Day on November 11, targeting both domestic consumers and international tourists in South Korea. The company is deploying a mobile pop-up store called ‘Pepero Heart Attack,’ which utilizes large wrapped buses to visit major commercial districts, office areas, and schools.

The campaign includes three distinct programs: ‘Street Attack’ in high-traffic areas like Hongdae, Gwanghwamun, and Seongsu; ‘Campus Attack’ at various universities; and ‘School Attack’ for selected middle and high schools. These events feature photo zones, custom label printing, and product sampling.

To engage foreign tourists, Lotte Wellfood is collaborating with global ambassadors Stray Kids. Special promotional activities and themed products are being offered at major tourist hubs, including Lotte Mart in Seoul Station, Seven-Eleven in Myeongdong, and Olive Young locations in Myeongdong and Nampo.

This initiative aims to promote the Korean culture of sharing Pepero to international visitors to bolster global brand recognition. Lotte Wellfood has also expanded its global presence through outdoor advertising in New York’s Times Square and various local promotions in Vietnam, Kazakhstan, and other international markets.