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[BUSINESS] · South Korea · 2 sources

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Lotte Wellfood partners with Manseon Hof for Kkokkalcorn promotion

Lotte Wellfood has launched a brand collaboration with Manseon Hof, a popular outdoor dining venue in Euljiro, Seoul. The promotion, which runs until September 13, aims to expand consumer touchpoints by offering unique menu items featuring the snack brand Kkokkalcorn.

Special offerings include a limited daily release of ‘Kkokkalcorn Special Nachos’ and four set menus that pair popular appetizers—such as beef brisket yakisoba, garlic chicken, and sea snail salad—with specific Kkokkalcorn flavors. The collaboration also features large-scale outdoor advertising featuring brand model Oh Jung-se at the venue.

Lotte Wellfood noted that the partnership aligns with the brand’s ‘romantic snack’ campaign. Additionally, the company reported strong sales for its recently released ‘Ssamjang Pork Belly’ flavor, which has seen sales three times higher than existing products in some large marts.

Entities

Euljiro · Lotte Wellfood · Manseon Hof · Oh Jung-se