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2 clusters · 2 sources · 8 days · First seen · Last updated

Lotte Wellfood Kkokkalcorn brand expansion

Overview

Lotte Wellfood has engaged in various marketing and product initiatives for its Kkokkalcorn snack brand. The company launched a brand collaboration with Manseon Hof, an outdoor dining venue in Seoul, featuring special menu items and outdoor advertising with model Oh Jung-se to support its ‘romantic snack’ campaign.

Following these efforts, the company reported that its new ‘Kkokkalcorn Ssamjang Pork Belly flavor’ sold 210,000 bags, exhausting its initial three-month inventory within a single month. This rapid demand has caused stock shortages at some large discount stores, prompting Lotte Wellfood to operate production lines at maximum capacity. The product's success is linked to the ‘yajang’ (outdoor dining) trend and social media popularity.

Entities

Lotte Wellfood · Manseon Hof · Euljiro · Oh Jung-se · Kkokkalcorn

Timeline

  1. 11 days ago

    [BUSINESS] 2 sources
    Lotte Wellfood's new snack sells out initial stock in one month

    Lotte Wellfood's new ‘Kkokkalcorn Ssamjang Pork Belly flavor’ snack sold out its three-month supply in just one month, prompting the company to maximize production lines to meet high demand.

  2. 19 days ago

    [BUSINESS] 2 sources
    Lotte Wellfood partners with Manseon Hof for Kkokkalcorn promotion

    Lotte Wellfood is collaborating with Seoul’s Manseon Hof through September 13, offering limited-edition Kkokkalcorn-themed snack menus and promotions to enhance brand engagement.

Sources

bokuennews.com · socialvalue.kr