Real Madrid expands Louis Vuitton partnership with Pharrell Williams

Real Madrid has entered the second year of its multi-year partnership with the French luxury house Louis Vuitton. Under the creative direction of Pharrell Williams, the collaboration has expanded to include a comprehensive collection of formal wear and travel attire for the club’s men’s football, women’s football, and men’s basketball teams.

The new collection, featuring pieces such as cashmere coats, reversible nylon jackets, and tailored trousers, is designed to accompany players during official appearances and international travel. High-profile players including Kylian Mbappé, Jude Bellingham, Vinícius Júnior, and Antonio Rüdiger have featured in the campaign, which draws inspiration from the Louis Vuitton ‘Trunk Edition’ and the brand’s 130-year Monogram heritage.

In addition to the luxury fashion partnership, the club is also debuting a specialized training kit collaboration with FARM Rio and adidas, featuring floral and tropical patterns inspired by Rio de Janeiro. Separately, as part of the ongoing Santiago Bernabéu stadium remodeling, the club has officially installed its crest alongside the ‘Bernabéu’ name on the stadium facade, marking a shift from the full name to a more commercially focused branding approach.