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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 14 sources · 5 days · First seen · Last updated

Real Madrid and Louis Vuitton fashion partnership

Overview

Real Madrid and the luxury brand Louis Vuitton have entered the second year of a multi-year partnership. Under the creative direction of Pharrell Williams, the collaboration has expanded to include a comprehensive collection of formal wear and travel attire for the club’s men’s football, women’s football, and men’s basketball teams.

The collection features items such as cashmere coats, reversible nylon jackets, and tailored trousers designed for official appearances and international travel. While the initial phase highlighted high-profile players in the campaign, the partnership has since unveiled specific pieces for the 2026-2027 season, including navy sweaters and beige polo shirts, which are noted as being unavailable for retail sale.

Entities

Louis Vuitton · Pharrell Williams · Real Madrid · Jude Bellingham · Kylian Mbappé

Timeline

  1. [BUSINESS] 4 sources
    Louis Vuitton unveils 2026 ski collection and Real Madrid formal wear

    Louis Vuitton unveils its 2026 ski collection and expands its partnership with Real Madrid through new formal and travel wear designed by Pharrell Williams.

  2. [CULTURE] 11 sources
    Real Madrid expands Louis Vuitton partnership with Pharrell Williams

    Real Madrid and Louis Vuitton have renewed their partnership, with Pharrell Williams designing new luxury travel and formal collections for the club's football and basketball teams.

Sources

centre-cerlatez.ch · designscene.net · fashionablymale.net · folie.es · futbolsapiens.com · gq-magazin.de · gq.com.mx · manify.nl · noticiasdelvino.com · petroleoenergia.com · resident.com · revistagq.com · tn.com.ar · tn23.tv