Louis Vuitton launches first limited-edition La Beauté cosmetics collection

Louis Vuitton has launched its first limited-edition beauty collection under the La Beauté label, marking a strategic expansion into the luxury cosmetics market. The collection celebrates the 130th anniversary of the brand's iconic Monogram motif.

Developed through a creative collaboration between Artistic Director Nicolas Ghesquière and Cosmetic Creative Director Pat McGrath, the release features two distinct aesthetic themes: ‘Monogram Dune’ and ‘Monogram Infrarouge’. The Dune collection draws inspiration from desert landscapes, utilizing warm neutrals, rose golds, and soft beige tones. In contrast, the Infrarouge collection focuses on bold intensity, featuring deep reds and striking metallic contrasts.

The product lineup includes eyeshadow palettes, lipsticks, and lip balms, alongside specialized small leather goods such as monogram-covered lipstick pouches and mini vanity bags. The collection is being distributed exclusively through the brand's direct channels to maintain control over scarcity and pricing.