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2 clusters · 15 sources · 6 days · First seen · Last updated

Louis Vuitton La Beauté collection launch

Overview

Louis Vuitton has officially launched its first limited-edition beauty collection, ‘Louis Vuitton La Beauté’, marking a strategic expansion into the luxury cosmetics market. The release celebrates the 130th anniversary of the brand’s iconic monogram motif.

A creative collaboration between artistic director Nicolas Ghesquière and cosmetics creative director Pat McGrath, the line is organized into two distinct aesthetic themes. ‘Monogram Dune’ draws inspiration from desert landscapes, utilizing warm neutrals, rose golds, and soft beige tones for a minimal aesthetic. In contrast, ‘Monogram Infrarouge’ focuses on bold intensity, featuring deep reds, burgundy, and striking metallic contrasts.

The product lineup includes eyeshadow palettes, lipsticks, and lip balms, as well as specialized small leather goods such as monogram-covered lipstick pouches and mini vanity bags. To maintain control over scarcity and pricing, the collection is being distributed exclusively through the brand’s direct channels.

Entities

Nicolas Ghesquière · Louis Vuitton · Pat McGrath · LVMH · La Beauté Louis Vuitton

Timeline

  1. 17 days ago

    [BUSINESS] 7 sources
    Louis Vuitton launches first limited-edition La Beauté cosmetics collection

    Louis Vuitton launches its first limited-edition La Beauté cosmetics collection, featuring two Monogram-inspired themes designed by Pat McGrath and Nicolas Ghesquière.

  2. 22 days ago

    [BUSINESS] 8 sources
    Louis Vuitton announces first beauty collaboration

    Louis Vuitton is launching its first limited-edition beauty collection, Monogram Dune and Monogram Infrarouge, a collaboration between Nicolas Ghesquière and Pat McGrath.

Sources

beautypost.jp · complex.com · elledecor.com · freshmagparis.com · harpersbazaar.rs · luxe.net · mag.sapo.pt · merca2.es · newsbeast.gr · prtimes.jp · robbreport.com · townandcountrymag.com · whitewall.art · whowhatwear.com · wwdjapan.com

This summary has been updated 1 time: see revision history