Louis Vuitton launches 2026 holiday campaign themed around train travel

Louis Vuitton has unveiled its 2026 holiday campaign, centered on the theme of railway travel and the concept that the journey is the destination. Photographed by Oliver Hadlee Pearch, the campaign is set in a snowy train station and aims to celebrate the excitement of departure and the magic of reunions.

The accompanying film, directed by the duo Rubberband (Jason Filmore Sondock and Simon Davis), features the song “Stepping Out” by Joe Jackson. The campaign aligns with the brand’s long-standing “Art of Travel” tagline and draws inspiration from Nicolas Ghesquière’s fall 2025 womenswear collection, which utilized train-related cinematic themes.

Featured products include leather goods, luggage, accessories, sneakers, and jewelry. To support the launch, the brand is introducing themed holiday windows and an immersive pop-up experience in Tokyo’s Shibuya district. The railway motif also reflects broader LVMH strategic interests, including the development of the Orient Express brand through a partnership with Accor.