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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 5 sources · 4 days · First seen · Last updated

Louis Vuitton 2026 holiday collections and campaign

Overview

Louis Vuitton initiated its 2026 holiday season by announcing the Vivienne Winter Holiday and Monogram Rouge collections. The Vivienne collection features leather goods, perfumes, and jewelry centered on the brand mascot, while the Monogram Rouge line focuses on seasonal cosmetics such as eyeshadow palettes and lipsticks.

Following the product announcements, the brand unveiled a holiday campaign themed around railway travel. The campaign, photographed by Oliver Hadlee Pearch, utilizes a snowy train station setting to align with the brand’s “Art of Travel” concept. To support this launch, Louis Vuitton is introducing themed holiday windows and an immersive pop-up experience in Tokyo’s Shibuya district.

Entities

Louis Vuitton · Oliver Hadlee Pearch · LVMH · Shibuya · Nicolas Ghesquière

Timeline

  1. [BUSINESS] 2 sources
    Louis Vuitton launches 2026 holiday campaign themed around train travel

    Louis Vuitton’s 2026 holiday campaign, shot by Oliver Hadlee Pearch, celebrates train travel through a snowy station setting and an immersive pop-up in Tokyo.

  2. [BUSINESS] 3 sources
    Louis Vuitton unveils Vivienne Winter Holiday and Monogram Rouge collections

    Louis Vuitton introduces its 2026 holiday collections, featuring the Vivienne Winter Holiday leather goods and the Monogram Rouge seasonal cosmetics line.

Sources

newspatrolling.com · theinfostride.com · trendhunter.com · vulkanmagazine.com · wwd.com