Gen Z and Alpha seek offline experiences to reduce screen time

Generations Z and Alpha are increasingly seeking offline experiences as they attempt to reduce their daily screen time. This shift, described as the ‘Offline Generation’ phenomenon, marks a change in consumer behavior following the rapid digitalization accelerated by the pandemic.

Marketing expert Yuswohady, Managing Partner of Inventure Indonesia, notes that while these younger generations are not abandoning digital channels entirely, they are developing a need for direct, real-world interactions and experiences to complement their digital lives.