Lucy Liu named face of Merz Aesthetics campaign

Actress and director Lucy Liu has been unveiled as the face of Merz Aesthetics’ “Your Time Is Now” and “Proudly Becoming” campaigns. The announcement took place at the Grand Hyatt Seoul in South Korea, attended by press, beauty experts, and opinion leaders from across the Asia Pacific region.

The campaign focuses on “skin longevity,” promoting the idea of supporting skin strength and quality over time through non-invasive treatments rather than seeking quick fixes. During the event, Liu discussed her personal transitions, including motherhood and the changing perception of time. She noted that having a child recalibrated her sense of time and led her to prioritize her health and presence more deeply.