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2 clusters · 4 sources · 10 days · First seen · Last updated

Merz Aesthetics Asia-Pacific brand campaign

Overview

Merz Aesthetics has launched its ‘Proudly Becoming’ brand campaign across the Asia-Pacific region, debuting the initiative in South Korea. The campaign, which features actress and director Lucy Liu as the regional ambassador, is centered on the theme ‘Your Time is Now’ and targets women aged 45 to 64 to encourage confidence in aging.

To support this initiative, the company introduced ‘SkinGivity Solutions,’ a treatment framework focused on ‘skin longevity’—the long-term maintenance of skin health across multiple layers including the epidermis, dermis, subcutaneous fat, and muscles. The campaign emphasizes supporting skin strength and quality through non-invasive treatments rather than quick fixes.

In conjunction with these efforts, Merz Aesthetics announced plans to establish a Research and Development Innovation Center (RDIC) in Singapore to serve as a regional hub for skin aging and longevity research.

Entities

Lucy Liu · Merz Aesthetics · Samantha Kerr · Lawrence Siow · Grand Hyatt Seoul

Timeline

  1. [CULTURE] 2 sources
    Lucy Liu named face of Merz Aesthetics campaign

    Actress Lucy Liu has been named the face of Merz Aesthetics’ new campaigns focusing on skin longevity and personal evolution.

  2. [BUSINESS] 2 sources
    Merz Aesthetics launches ‘Proudly Becoming’ campaign in Asia-Pacific

    Merz Aesthetics launched its ‘Proudly Becoming’ campaign in South Korea with Lucy Liu as ambassador, focusing on skin longevity and integrated aging solutions for women in the Asia-Pacific region.

Sources

bosa.co.kr · harpersbazaar.com.sg · peopleasia.ph · thebionews.net