Álvaro Dias adopts Endireita RN brand and secures local support in Rio Grande do Norte

Pre‑candidate Álvaro Dias (PL) intensified his campaign for the Rio Grande do Norte governorship by publicly adopting the Endireita RN brand. In a video posted to social media he wore the movement’s official shirt while demanding that the state government regularise ICMS transfers to municipalities, signaling the brand’s central role in his pre‑campaign communication.

Dias also travelled to Santo Antônio in the Agreste region, where he received endorsements from former mayor Luiz Carlos, local businessman Gil Borges and several municipal councilors. During the visit he toured the Grupo Dona Mariquinha facilities, a major grain‑processing firm that employs about 70 workers, and met with local merchants, emphasizing economic development and the project’s regional agenda.