GTA VI beer brands to be released in real life

The United States Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved labels for three beer brands from the Grand Theft Auto universe for real-world sale. The brands include the franchise staples Patriot Beer and Pißwasser, alongside a new lager titled No Mames Vice City.

Tripping Animals Brewing, a microbrewery based in Florida, will handle production. The No Mames Vice City lager is expected to have a 6.0% ABV, while Patriot Beer and Pißwasser will feature a 4.2% ABV.

While specific release dates and retail locations have not been confirmed, the move follows an extensive promotional campaign by Rockstar Games. This campaign includes themed advertisements and activations in Miami, such as a Vice City blimp and themed events at the Miami Heat arena.