Magazine Luiza and KaBuM! launch official stores on Mercado Livre

Magazine Luiza has established a strategic partnership with Mercado Livre to sell its own inventory directly through the marketplace. This move includes the integration of KaBuM!, a major Latin American e-commerce retailer specializing in gaming hardware and peripherals.

The operation features verified official stores on the Mercado Livre platform, ensuring product authenticity, manufacturer warranties, and direct tax invoicing. The Magalu official store will focus on smartphones, smart TVs, and large appliances, while the KaBuM! official store will provide hardware such as graphics cards, processors, and gaming consoles.