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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 22 sources · 11 days · First seen · Last updated

Magazine Luiza and Mercado Livre partnership

Overview

Magazine Luiza entered into a strategic commercial partnership with Mercado Livre to integrate its product catalog into the e-commerce marketplace. The initial agreement involved approximately 27,000 items from the Magalu group, including brands such as Magazine Luiza, KaBuM!, and Época Cosméticos. Following the announcement, Magalu shares rose by more than 16% on the São Paulo stock exchange.

The partnership evolved with the launch of official verified stores on the Mercado Livre platform. These stores are designed to ensure product authenticity, manufacturer warranties, and direct tax invoicing. The Magalu official store focuses on smartphones, smart TVs, and large appliances, while the KaBuM! store provides gaming hardware such as graphics cards, processors, and consoles. Logistics for these operations are managed by Magalog, Magalu’s independent logistics arm.

Entities

Mercado Livre · Magazine Luiza · KaBuM! · Frederico Trajano · Casas Bahia

Timeline

  1. 2 days ago

    [BUSINESS] 5 sources
    Magazine Luiza and KaBuM! launch official stores on Mercado Livre

    Magazine Luiza and KaBuM! have launched official stores on Mercado Livre, bringing direct inventory and gaming hardware to the major marketplace.

  2. 13 days ago

    [BUSINESS] 17 sources
    Magazine Luiza partners with Mercado Livre to expand digital sales

    Magazine Luiza is partnering with Mercado Livre to sell 27,000 products from its brands on the marketplace, driving a 16% surge in Magalu's stock prices.

Sources

ac24horas.com · apas.com.br · bpmoney.com.br · congressoemfoco.uol.com.br · consumidormoderno.com.br · economia.estadao.com.br · economia.ig.com.br · fecomercio.com.br · guiadoinvestidor.com.br · infomoney.com.br · itapevinoticias.jor.br · jornalgoias.com.br · mgfamiliar.net · mixvale.com.br · mobiletime.com.br · paranashop.com.br · portalterradaluz.com.br · pratiques.fr · seletronic.com.br · spacemoney.com.br · vicosaurgente.com.br · wscom.com.br