MagicLand posts record visitors and announces €15 million 2027 investment in Italy

The MagicLand amusement park in Italy reported that, a little over three months into its 2026 season, it has already exceeded 250,000 visitors, a 35 % rise over its 2019 figures, and a 75 % increase in revenue.

The park attributes the growth to favorable weather, a slate of brand collaborations—including Algida, Ferrarelle, San Carlo, Estathé, Kinder, Nutella, Red Bull, Findus and the Campari Group—and new experiences such as daily Bluey and Bingo meet‑and‑greet shows, a permanent Winx attraction, a "Winx Club – The Magic Is Back" show, and an upcoming national preview of the Dumpling Squeez’a toy line. A new partnership slated for 2027 will fund the thematisation of another park area, backed by a €15 million investment plan for the coming year.