[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

4 clusters · 9 sources · 65 days · First seen · Last updated

MagicLand Winx Club live show events in Italy

Overview

On 6 June 2026 MagicLand held a full‑day Cosplay Day, offering a €4.90 optional ticket for participants to join a parade, contest and free photoshoot; regular admission still covered the event. The same day the park debuted the “WINX The Magic Is Back SHOW”, a family‑friendly performance featuring Bloom, Stella, Flora, Musa, Tecna and Aisha, with interactive dance segments, a meet‑and‑greet and a photo‑op.

To mark its 15th anniversary, MagicLand expanded the programme into a series of “Winx Club Magic Days”. The 45‑50‑minute live show, directed by Luca Panzieri, revisits the first year of the Winx characters and adds special effects, choreography and a baby‑dance finale. Performances were scheduled for 4, 11, 25 July and 1, 8, 16, 22, 29 August, all included with the standard ticket price.

By mid‑July the park reported over 250,000 visitors—a 35 % rise on 2019—and a 75 % jump in revenue. Management credited favourable weather, a slate of brand collaborations (Algida, Ferrarelle, San Carlo, Estathé, Kinder, Nutella, Red Bull, Findus, Campari) and new experiences such as daily Bluey and Bingo meet‑and‑greet shows, a permanent Winx attraction and a national preview of the Dumpling Squeez’a toy line. A €15 million investment plan for 2027 will fund the thematisation of an additional park area.

The August 5 report placed MagicLand’s growth within a broader surge in Italy’s family‑entertainment sector, noting that nearby Leolandia also posted record visitor numbers and a multi‑million‑euro investment programme.

Entities

MagicLand · Giuseppe Ira · Guido Pendezzini · Pillarstone · Leolandia

Timeline

  1. 15 days ago

    [BUSINESS] 5 sources
    Italian theme parks MagicLand and Leolandia report record visitor growth and multi‑million euro investments

    MagicLand and Leolandia report record visitor numbers and announce multi‑million euro investments, highlighting strong growth in Italy’s theme‑park industry.

  2. about 1 month ago

    [BUSINESS] 2 sources
    MagicLand posts record visitors and announces €15 million 2027 investment in Italy

    MagicLand in Italy logged over 250,000 visitors in early 2026, boosting revenue 75 % since 2019, and announced a €15 million investment for 2027 alongside new brand partnerships and attractions.

  3. about 2 months ago

    [CULTURE] 2 sources
    MagicLand launches Winx Club live show in Italy

    MagicLand in Italy celebrates its 15th anniversary with the live Winx Club show, scheduled for July‑August dates and included in park admission.

  4. 3 months ago

    [CULTURE] 2 sources
    MagicLand in Italy hosts Cosplay Day and Winx Show on June 6, 2026

    MagicLand in Italy will host a Cosplay Day with a €4.90 special ticket, parade, contest and photoshoot, alongside the “WINX The Magic Is Back SHOW” on 6 June 2026.

Sources

guide.notizie.it · ilpubblicista.it · iparchidivertimento.it · palermocapitaleonline.com · parksmania.it · progettoitalianews.net · sykling.no · travelling.travelsearch.it · vdj.it