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Maison de FLEUR announces Rilakkuma collaboration and new fashion launches
Maison de FLEUR has announced its seventh collaboration with San-X character Rilakkuma, scheduled for release on September 26, 2026. This special collection celebrates the 10th anniversary of Chairoikoguma and features 11 different item types, including tote bags, pouches, and plush charms designed with a girly aesthetic.
In other retail developments, Stripe International is launching an autumn fashion feature on its STRIPE CLUB web store, showcasing various styles from its brands and offering a 5% discount coupon to customers who favorite specific looks. Additionally, Belle Maison is introducing 'Utukushiro,' a new apparel brand launching September 17, 2026, which focuses exclusively on white clothing treated with stain-resistant technology to reduce maintenance concerns.
Maison de FLEUR is also holding a pre-order event for a collaboration with Sanrio’s Wish Me Mell starting September 18, 2026, to celebrate the character's 15th anniversary. The collection includes pink-themed bags, pouches, and plush charms.
Entities
Belle Maison · Maison de Fleur · Rilakkuma · San-X · Stripe International
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Stripe International is launching an autumn coordinate feature featuring 12 staff members on the STRIPE CLUB web store. prtimes.jp
- [● 2 SOURCES] The Rilakkuma collaboration items will be released on September 26, 2026. animeanime.jp · cho-animedia.jp
- [● 2 SOURCES] Maison de FLEUR is launching its 7th collaboration with San-X character Rilakkuma. animeanime.jp · cho-animedia.jp
- [● 2 SOURCES] The Rilakkuma collection features 11 different item types. animeanime.jp · cho-animedia.jp
- [○ 1 SOURCE] Customers who favorite a coordinate in the autumn feature will receive a 5% OFF coupon. prtimes.jp
- [● 2 SOURCES] The collaboration celebrates the 10th anniversary of the character Chairoikoguma. animeanime.jp · cho-animedia.jp