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San-X

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Situations

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Seasonal food and beverage launches in Japan

16 clusters · 43 sources · last updated

Latest: Gyu-Kaku launches seasonal autumn food festival

The Japanese food and hospitality sectors continue to introduce seasonal product lines and menus. Following Fujiya’s late August announcement of its “A Merry Halloween Party” collection, various providers have launched a

[ACTIVE] [CULTURE] [JP]

Sumikko Gurashi character merchandise releases

2 clusters · 8 sources · last updated

Latest: Kirby franchise announces new toy and merchandise releases

San-X announced the ‘Sumikko High School’ series, a new collection within the Sumikko Gurashi franchise featuring characters in school uniforms. The product line includes plushies, dress-up sets, and various school-theme

[ACTIVE] [BUSINESS] [JP] [KR]

San-X Rilakkuma and Sumikkogurashi retail expansions

2 clusters · 3 sources · last updated

Latest: Rilakkuma and Sumikko Gurashi shop to relaunch at Tokyo Station

San-X is expanding its Rilakkuma and Sumikkogurashi retail presence through new collections and store relaunches in Asia. In South Korea, San-X is launching a Korea-exclusive merchandise collection inspired by tradition

[QUIET] [CULTURE] [JP]

Rilakkuma and Haikyu!! anime collaboration

2 clusters · 10 sources · last updated

Latest: Rilakkuma and Haikyu!! announce major IP collaboration

Speculation regarding a collaboration between the Rilakkuma anime and the sports manga ‘Haikyu!!’ began after the Rilakkuma official X account posted a mysterious logo and the date ‘2026. 9. 18’. Fans noted that the logo

[QUIET] [CULTURE] [JP]

Japanese entertainment and pop culture releases

3 clusters · 17 sources · last updated

Latest: Japanese anime and toy brands announce new pop-up stores and merchandise

Japanese entertainment and pop culture entities continue to announce a diverse array of upcoming product releases, exhibitions, and media adaptations. Recent developments include expanded character-driven campaigns, such

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2 clusters · 2 sources · last updated

Latest: San-X announces new Uso Tantei Tomant merchandise

[QUIET] [BUSINESS] [JP]

Rilakkuma character collaborations in Japan

2 clusters · 3 sources · last updated

Latest: Marufuku Coffee announces Rilakkuma collaboration fair

The San-X character Rilakkuma is featured in several upcoming commercial collaborations in Japan. Maison de FLEUR announced a seventh collaboration with Rilakkuma to celebrate the 10th anniversary of Chairoikoguma. Sche

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Anime-themed collaborations in Japan

2 clusters · 4 sources · last updated

Latest: Japan announces various anime-themed dining collaborations for late 2026

In late 2026, various anime-themed collaborations and dining events are being launched across Japan. In Osaka, Kintetsu Real Estate announced the ‘Naniwa Harukas Appearance Campaign’ at the Abeno Harukas observatory, r

[QUIET] [BUSINESS] [JP]

Plarail brand expansions and collaborations

2 clusters · 9 sources · last updated

Latest: Plarail expands with McDonald's collaboration and regional tourism sets

McDonald’s Japan launched a limited-time Happy Set promotion on September 11, 2026, featuring two toy collections: Plarail and Sumikko Gurashi. The Plarail collection includes nine different train models, such as the 923

[QUIET] [CULTURE] [JP]

AmiAmi anime and game figure announcements

2 clusters · 5 sources · last updated

Latest: Capcom titles win major awards at Japan Game Awards 2026

Hobby retailer AmiAmi has announced several new character figure pre-orders based on various media franchises. Initial announcements included a 1/7 scale figure of Gi Xuan from ‘Zenless Zone Zero’ produced by APEX, as w

[QUIET] [CULTURE] [JP]

San-X character merchandise and promotional activities

2 clusters · 2 sources · last updated

Latest: San-X announces character pop-up shops and campaigns

San-X has initiated a series of product releases and promotional events for its character brands, including Rilakkuma, Sumikko Gurashi, and Sentimental Circus. In mid-August 2026, the company announced new merchandise s

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