Maluma collaborates with Hot Wheels on Toyota Land Cruiser model

Colombian singer Maluma has joined the Hot Wheels ‘Global Legends 2026’ collection as part of the brand’s ‘Challenge Accepted’ campaign. The collaboration features a 1:64 scale model of a Toyota Land Cruiser FJ60, a vehicle chosen to reflect the artist's roots in the mountainous regions of Colombia, specifically the Eje Cafetero.

Maluma noted that the choice of the Land Cruiser aims to convey nostalgia and a connection to his history, recalling that obtaining Hot Wheels toys was difficult during his childhood in Colombia. As part of the initiative, Hot Wheels will donate $100,000 to a foundation supporting vulnerable children that is promoted by the singer.