Manisa expands digital sales platform for women's cooperatives

Manisa Metropolitan Municipality is expanding its ‘Kadın Eli’ (Woman's Hand) project to enhance the economic opportunities for women's cooperatives through digital sales. The initiative, integrated into the municipality’s ‘Üzüm’ application, allows cooperatives to operate their own digital stores and sell products without paying commissions.

During a recent evaluation meeting involving municipal officials and cooperative members, several development plans were finalized. These include the creation of a dedicated web portal, the expansion of product categories to include non-refrigerated food items such as olive oil, and the provision of advertising support to increase the platform's reach. The project aims to strengthen women's participation in production and ensure their labor reaches a wider consumer base.