Marche region promotes sports and design excellence in Birmingham

The Marche Chamber of Commerce is promoting the Marche region as an international destination for sports training camps during the European Athletics Championships in Birmingham. Through the ‘Casa Atletica Italiana’ initiative, the region is hosting three special events on August 10 and 11, 2026, at the Hotel du Vin.

Organized in collaboration with FIDAL and the special companies Linea, Linfa, and Tecne, the events aim to showcase regional excellence in sports, fashion, interior design, and gastronomy. The initiative seeks to foster commercial opportunities and business exchanges between Italian and British operators.

The program includes expert presentations on industrial design and sustainability, specifically highlighting the Made in Italy brand. Networking opportunities are provided through Italian-style aperitifs featuring regional specialties from the Rossodisera restaurant.