Marinilla hosts export training for regional entrepreneurs

Entrepreneurs from Marinilla and the Eastern Antioquia region will participate in the Futurexpo Marinilla event on October 28. The session, titled ‘ProColombia te escucha: Exportar es crecer’, aims to provide tools and guidance for businesses looking to enter more than 29 international markets.

Organized by ProColombia in collaboration with the Marinilla Mayor's Office, the Eastern Antioquia Chamber of Commerce, and the Politécnico Grancolombiano Export Consulting office, the free event will take place at the Marinilla Main Park. The program includes lectures on international negotiation, interculturality, and strategies for attracting and retaining international clients.

A practical workshop will also be held, utilizing artificial intelligence tools for market research to help identify potential clients and business opportunities. Diana Valdés, a professor at Politécnico Grancolombiano, noted that Antioquia's export figures reflect a growing agro-industrial offering in global markets.