Marriott International expands in Playa del Carmen with three new resorts

Marriott International and The Reef Resorts & Spa have announced an agreement to integrate three properties in Playa del Carmen, Mexico, into the Tribute Portfolio brand. The expansion includes The Reef Playacar, The Reef 28 Adults-Only, and The Reef Coco Beach, totaling 676 rooms.

The transition to the all-inclusive Tribute Portfolio brand is expected to be completed in 2027. To prepare for this integration, the properties will undergo comprehensive renovations starting in late 2026. The initiative aims to combine upscale hospitality with local cultural experiences, offering various accommodations ranging from beachfront escapes to villa-style stays.

This strategic move is intended to strengthen Marriott’s presence in the Mexican Caribbean’s luxury all-inclusive sector. Beyond expanding room inventory, the development is expected to drive local economic benefits and job creation in the region.