Martha Stewart expands lifestyle brand into footwear and cosmetics

Martha Stewart continues to expand her influence across the lifestyle and beauty sectors. In the footwear industry, her capsule collection with Skechers features the Hands Free Slip-ins® loafers. These models, particularly in chocolate brown suede, are noted for their comfort and podiatrist-recommended cushioning.

In the beauty sector, Stewart’s skincare brand, ELM Biosciences—launched in collaboration with dermatologist Dhaval Bhanusali—has expanded into cosmetics. The brand recently introduced the Elemental Lip Serum, a product designed with a focus on longevity and ease of use. Stewart emphasizes that her approach to wellness and skincare is centered on efficacy and maintaining vibrancy as one ages.