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2 clusters · 6 sources · 16 days · First seen · Last updated

Martha Stewart lifestyle and beauty brand expansion

Overview

Martha Stewart has expanded her lifestyle and beauty presence through strategic marketing and brand growth. In mid-September, Stewart utilized a provocative social media post to promote the Elemental Lip Serum for her skincare brand, Elm Biosciences, which she co-founded with Dr. Dhaval Bhanusali. She later clarified the post was a marketing “ploy” to highlight the product’s ability to keep lips “lustrous and soft.”

By late September, Stewart’s business ventures continued to grow across multiple sectors. In addition to the expansion of Elm Biosciences into cosmetics, she has extended her influence into the footwear industry through a capsule collection with Skechers, featuring Hands Free Slip-ins® loafers.

Entities

Elm Biosciences · Dhaval Bhanusali · Tyler Cameron · Martha Stewart · Skechers

Timeline

  1. [CULTURE] 3 sources
    Martha Stewart expands lifestyle brand into footwear and cosmetics

    Martha Stewart expands her lifestyle empire through a Skechers footwear capsule collection and the launch of the Elemental Lip Serum via her skincare brand, ELM Biosciences.

  2. [CULTURE] 3 sources
    Martha Stewart uses social media teaser to promote new lip serums

    Martha Stewart used a provocative Instagram caption about releasing her “nudes” as a marketing ploy to promote new lip serums from her skincare brand, Elm Biosciences.

Sources

brit.co · ca.sports.yahoo.com · doyouremember.com · harpersbazaar.com · instyle.es · tvshowsace.com