Martha Stewart uses social media teaser to promote new lip serums

Martha Stewart used a provocative social media post to market a new product for her skincare brand, Elm Biosciences. On September 14, the lifestyle mogul posted a selfie to Instagram with the caption, “I’ve been thinking about releasing my nudes.”

Following significant engagement and various reactions from followers and public figures, Stewart clarified that the statement was a marketing “ploy.” She revealed that the term referred to new lip serums designed to keep lips “lustrous and soft.”

In a follow-up video, Stewart demonstrated the application of the gold-tipped lip serum. Elm Biosciences, which Stewart co-founded with Dr. Dhaval Bhanusali, focuses on skincare products for aging skin.