Matsuzakaya Ginza launches first‑ever shaved‑ice collection event

From July 22 to September 30, Tokyo’s department store Matsuzakaya Ginza will host a two‑month “Kakigori Collection GINZA” event. Five acclaimed shaved‑ice shops from across Japan will appear in a relay format, each occupying the vacant restaurant space on the eighth floor for roughly two weeks. The event was organized by Matsuzakaya’s food‑service division, led by Koizumi Sho, who previously worked as a confectionery buyer, and the Japan Kakigori Association, which highlighted the rarity of such a format.

The participating shops will offer their signature shaved‑ice creations, such as pudding from Jigen, fresh‑strawberry milk from Kashi‑ya, and black‑sesame cream caramel from Azuki‑ya Ando. Organizers hope the showcase will attract visitors to experience high‑quality kakigori and encourage them to visit the featured shops elsewhere in the country.