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Part of situation: BBC Studios Bluey brand expansion (2 clusters)

Mattel and BBC Studios expand Bluey licensing deal

Bluey Mattel BBC Studios licensing deal toy industry

Mattel and BBC Studios have announced a multi-year global licensing partnership to integrate the animated series ‘Bluey’ into several major toy brands. The collaboration will expand the presence of the Australian series across five of Mattel’s established franchises: Barbie, Hot Wheels, Fisher-Price Little People, Polly Pocket, and UNO.

Specific product plans include Barbie Cutie Reveal dolls dressed as Bluey and Bingo, Hot Wheels vehicles inspired by the series, and Fisher-Price Little People playsets featuring characters such as Bandit and Chilli. The partnership will also extend to Polly Pocket compact playsets and Bluey-themed UNO card games.

The first wave of products is expected to launch globally in fall 2026. The animated series, produced by Ludo Studio, has seen significant commercial success, including being ranked as the most-streamed show in the world for the years 2024 and 2025.

Entities

BBC Studios · Bluey · Ludo Studio · Mattel · Nick Karamanos

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Bluey is coming to Barbie, Hot Wheels, UNO and more Mattel brands [attractionsmagazine.com]
Kinder Ovo traz Barbie e Hot Wheels em edição especial para o Dia das Crianças - GKPB - Geek Publicitário [gkpb.com.br]
Bluey and Mattel Expand Partnership in Deal that Includes Barbie, Hot Wheels, and More [www.laughingplace.com]
Mattel and BBC Studios Expand Bluey Licensing Partnership [toybook.com]