Mattel and Vincenzo Capuano launch Barbie Pizza Playset

Mattel has announced a new collaboration with world-renowned pizzaiolo Vincenzo Capuano to launch the Barbie Pizza Playset. The product is designed to celebrate Italian pizza culture and culinary traditions.

The playset features a Barbie doll dressed in a pizza-themed t-shirt and includes 25 accessories, such as an oven, pizza tray, pizza cutter, and delivery boxes, intended to stimulate imaginative play. The collaboration will also extend to Capuano’s pizzerias, which will feature pink corners and special pink pizzas dedicated to the Barbie brand.

The set is expected to retail at a price point between 34.90 and 36.99 euros.