Mattel announces new Barbie DreamHouse chapter in South America

Mattel, Inc. has announced a new chapter for the Barbie brand, centered around an unexpected move of the Barbie DreamHouse. The company is launching a campaign in Peru and Chile to build anticipation for the reveal of the new DreamHouse.

The initiative will unfold over several weeks through digital campaigns and collaborations with content creators who will provide clues regarding the brand's transition. Rafael Álvarez, Marketing Director for the Dolls category at Mattel Mexico, stated that the new chapter is intended to spark curiosity and imagination among fans and families.

The campaign uses the message, “Every great adventure starts with a box,” to invite consumers to follow the story and discover the next destination for the iconic toy line.