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2 clusters · 6 sources · 16 days · First seen · Last updated

Barbie brand commercial and media expansion

Overview

Mattel is pursuing multiple expansion strategies for the Barbie brand through commercial collaborations, film development, and regional marketing campaigns.

In terms of media, Mattel Studios is developing an animated film with Chris Meledandri. While Robbie Brenner, Vice President of Mattel Studios, stated, “I am sure that, at some point, the sequel will happen,” regarding a live-action follow-up, negotiations involving Warner Bros. Discovery and talent contracts for Margot Robbie and Ryan Gosling remain ongoing. If agreements are not reached by December, Mattel may reclaim the intellectual property from Warner Bros.

Commercial efforts include a jewelry collaboration with the Brazilian brand Misha. Additionally, Mattel has launched a marketing campaign in Peru and Chile centered on the Barbie DreamHouse. Using the message, “Every great adventure starts with a box,” the campaign utilizes digital content and creator collaborations to build anticipation for the toy line’s next destination.

Entities

Mattel · Warner Bros. Discovery · Barbie · Mattel, Inc. · Rafael Álvarez

Timeline

  1. [BUSINESS] 3 sources
    Mattel announces new Barbie DreamHouse chapter in South America

    Mattel has launched a marketing campaign in Peru and Chile teasing an unexpected move for the Barbie DreamHouse through digital content and creator collaborations.

  2. [CULTURE] 3 sources
    Barbie brand expands through jewelry collaboration and film developments

    Mattel expands the Barbie brand through a new jewelry collaboration with Misha in Brazil and continues discussions regarding a potential live-action film sequel and an upcoming animated project.

Sources

athensmagazine.gr · cinepop.com.br · enterados.pe · epgrupo.com.br · ossom.cl · roastbrief.com.mx