Mattel announces new toy lineup for Children's Day

Mattel has announced a new lineup of toys for the 2026 Children's Day celebrations in Brazil. The product range includes a variety of categories such as dolls, collectible vehicles, building blocks, and items designed for early childhood development.

The collection features the company's core brands, including Barbie, Hot Wheels, Matchbox, Mega Bloks, and Thomas & Friends. Additionally, the lineup incorporates licensed products from franchises such as Disney, Pixar, and the film K-Pop Warriors.

Notable releases include the Barbie Career Burst line, which features profession-themed dolls, and large-scale sets like the Dreamhouse version with a slide. Other offerings include K-Pop Warriors articulated dolls and Disney-themed lines such as Frozen Core Fashion. Suggested retail prices for the new collection range from R$ 18.99 to R$ 1,699.99.