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[CULTURE] · United States · 4 sources

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Mattel discusses toy development amid Toy Story 5 release

Mattel is focusing on the evolving play habits of children as Toy Story 5 arrives in theaters. Nick Karamanos, Senior Vice President and Head of Action Figures at Mattel, noted that the company aims to provide tools for imagination rather than just creating accurate replicas of film characters.

As children grow up in a digital age dominated by screens, Mattel seeks to create toys that inspire storytelling and lasting memories to compete for children's attention and time.

Entities

Disney · Mattel · Nick Karamanos · Pixar · Toy Story

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