Mattel introduces Hot Wheels Class of Legends and 2027 previews

Mattel has launched the ‘Challenge Accepted’ campaign for its Hot Wheels brand, introducing the first-ever ‘Class of Legends’. This group features global icons Maluma, automotive content creator Supercar Blondie, and soccer player Robert Lewandowski.

To mark the campaign, Hot Wheels is releasing the 2026 Global Legends Collection, which includes three co-designed 1:64 scale die-cast vehicles inspired by the ambassadors' personal experiences. A pop-up experience is scheduled in Venice, California, from August 28 to August 30.

Additionally, previews for the 2027 Hot Wheels Boulevard series have emerged. The upcoming lineup includes new castings such as a Cadillac CTS-V Wagon and a 2003 Ford Focus RS, alongside new card art featuring a setting titled ‘Omar’s Wheel House’.