Mattel to open first indoor waterpark in Bellevue, Nebraska

Mattel has announced plans to launch its first Mattel Wonder Indoor Waterpark in Bellevue, Nebraska, with an expected opening by the end of 2027. The approximately 100,000-square-foot, climate-controlled facility will feature a retractable roof to allow for year-round operation using natural light and fresh air.

The waterpark will feature attractions based on iconic Mattel brands, including a Barbie-themed activity pool with a FlowRider surf simulator, a Hot Wheels multi-slide tower, and a lazy river incorporating themes from UNO, Rock ’Em Sock ’Em Robots, and Magic 8 Ball. A Fisher-Price water-play structure is also planned.

This project is part of a broader strategy to bring immersive entertainment to more communities. Mattel intends to develop five North American waterpark locations in total. In addition to Bellevue, the company has identified sites in Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina. American Resort Management will oversee the day-to-day operations of the facility.