Max Fashion Tour holds free talent scouting event in Cuiabá, Brazil

The Max Fashion Tour, an itinerant model agency initiative, organized a free two‑day talent scouting selection on 1‑2 August in Cuiabá, Brazil. The event, held at the Hotel Inter Cuiabá, welcomed participants aged 0 to 60, regardless of prior experience, to be evaluated for opportunities in fashion, advertising, television and digital content production.

Project director Ariane Campos said, “O talento está presente em todas as regiões do país e o nosso trabalho é criar oportunidades para que ele seja descoberto.” Selected participants may be invited to join editorial photo shoots and gain hands‑on experience with photographers, producers and other industry professionals. The tour reflects a growing trend of brands seeking diverse talent across Brazil’s regions, boosted by social‑media influence and digital marketing.