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[BUSINESS] · Japan, United States · 4 sources

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Mazda announces 2027 CX-90 updates and MX-30 market trends

Mazda North American Operations has announced the 2027 model of its flagship CX-90 SUV. The updated lineup will integrate the CX-70 into the CX-90 series by adding a new two-row seating configuration, a move intended to simplify the product lineup and better align with consumer purchasing behavior.

Technical improvements for the 2027 CX-90 include an enhanced rear suspension crossmember designed to improve passenger comfort on rough terrain. The plug-in hybrid (PHEV) models will feature a refreshed electric motor with added external insulation to increase quietness during low-speed driving. The vehicle maintains its IIHS Top Safety Pick+ rating and will introduce new exterior colors, including Navy Blue Mica and Aero Gray.

In the used car market, the Mazda MX-30, a compact coupe-style SUV featuring unique freestyle doors, is seeing increased availability. Recent market data indicates an average price of approximately 1.95 million yen, with base front-wheel-drive models available for around 1.6 million yen.

Entities

CX-90 · IIHS · MX-30 · Mazda · Mazda North American Operations