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Mazda refreshes SUV lineup and debuts electric models

Overview

Mazda is implementing a comprehensive update strategy for its SUV lineup following sales that fell short of expectations. The company reported selling 150,637 units of its Large Architecture-based models (CX-60, CX-70, CX-80, and CX-90) in fiscal year 2025, missing a 200,000-unit target. CEO Masahiro Moro announced that these updates will be “unprecedented in scale,” involving significant changes to exterior design, interior technology, and powertrains to elevate these models to flagship status.

As part of its electrification transition, Mazda has detailed updates for its electric models. The 2027 Mazda6e electric sedan will feature a 190 kW motor, a 78 kWh LFP battery with up to 560 km WLTP range, revised suspension, upgraded Advanced Driver Assistance Systems (ADAS), and new trim options such as the Homura Plus. The sedan is expected to arrive at European dealerships in November. Similarly, the CX-6e SUV utilizes a 190 kW rear electric motor and a 78 kWh LFP battery, providing a WLTP range of up to 484 km and supporting fast charging up to 195 kW, which allows a 10% to 80% charge in approximately 24 minutes. The CX-6e also includes a 26-inch touchscreen and advanced voice recognition.

Regarding its internal combustion lineup, Mazda is introducing a new generation of the CX-5 with increased space. In Vietnam, the locally assembled CX-5 is seeing significant price adjustments as it enters the final stage of its lifecycle. For September 2026, the vehicle is available in six versions, with listed prices ranging from 699 million to 869 million VND, resulting in estimated on-the-road prices between 771 million and 989 million VND. Additionally, the CX-30 lineup has been updated with new trim grades utilizing a 2.0L mild hybrid engine.

Entities

Mazda · Changan · Mazda CX-6e · Mazda Motor Corporation · CX-6e

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. 2 days ago

    [BUSINESS] 5 sources
    Mazda CX-5 updated on-the-road pricing in Vietnam

    Mazda CX-5 on-the-road prices in Vietnam for September 2026 range from approximately 771 to 989 million VND across six versions.

  2. 4 days ago

    [BUSINESS] 8 sources
    Mazda updates electric Mazda6e and CX-6e models

    Mazda is updating its electric lineup with the Mazda6e sedan and CX-6e SUV, featuring new 78 kWh LFP batteries, improved range up to 560 km, and faster charging capabilities.

  3. 7 days ago

    [BUSINESS] 2 sources
    Mazda CX-5 sees price reductions in Vietnam

    Mazda is reducing CX-5 prices in Vietnam, with the standard 2.0 Deluxe model starting at 659 million VND, placing the C-segment SUV in direct price competition with B-segment models.

  4. 8 days ago

    [BUSINESS] 10 sources
    Mazda announces 2027 updates for Mazda6e electric sedan

    Mazda has unveiled updates for the 2027 Mazda6e electric sedan, introducing a new 190 kW powertrain, improved LFP battery technology with up to 560 km range, and enhanced driver assistance systems.

  5. 9 days ago

    [BUSINESS] 3 sources
    Mazda CX-5 prices drop in Vietnam ahead of new model launch

    Mazda is significantly reducing CX-5 prices in Vietnam to clear stock before the new generation launches in November, bringing its cost close to smaller B-segment SUVs like the Mitsubishi Xforce.

  6. 10 days ago

    [BUSINESS] 3 sources
    Mazda updates SUV lineup with new CX-5 generation and CX-30 trims

    Mazda updates its SUV offerings with a new generation CX-5, featuring increased size and cargo space, and a comparison of CX-30 trim levels focusing on technology and design.

  7. 16 days ago

    [BUSINESS] 7 sources
    Mazda CX-6e electric SUV debuts in Europe

    Mazda debuts the CX-6e electric SUV in Europe, developed with Changan. It features a 78 kWh LFP battery, up to 484 km of range, and advanced interior technology including a 26.45-inch display.

  8. 19 days ago

    [BUSINESS] 6 sources
    Mazda launches CX-6e electric SUV with advanced technology

    Mazda introduces the CX-6e, a new electric SUV featuring rear-wheel drive and digital mirrors, as part of its strategic expansion into the electric vehicle market.

  9. 23 days ago

    [BUSINESS] 9 sources
    Mazda unveils CX-6e electric SUV developed with Changan

    Mazda has unveiled the CX-6e, an all-electric SUV developed with Changan. The model features a 78 kWh battery, a 484 km range, and debuted at the Thessaloniki International Fair.

  10. 26 days ago

    [BUSINESS] 8 sources
    Mazda announces updates for 6e electric vehicle

    Mazda is updating its 6e electric vehicle for the 2027 model year, introducing a 78-kWh battery, improved range, and enhanced driving dynamics to differentiate itself from generic competitors.

  11. 27 days ago

    [BUSINESS] 13 sources
    Mazda announces major updates to SUV lineup to boost sales

    Mazda is launching major updates to its flagship SUV lineup and preparing a next-generation CX-3 for 2027 to boost sales and enhance its premium positioning through new engine and design technologies.

  12. 29 days ago

    [BUSINESS] 4 sources
    Mazda and Changan unveil CX-6e electric vehicle

    Mazda and Changan have co-developed the CX-6e (EZ-60), an electric vehicle blending Japanese design with Chinese EV architecture, featuring advanced 5K displays and high-speed charging capabilities.

  13. about 1 month ago

    [BUSINESS] 7 sources
    Mazda unveils new CX-6e electric SUV and third-generation CX-5

    Mazda announces updates to its SUV lineup, including the electric CX-6e arriving in late 2026 and the third-generation CX-5 featuring hybrid engines and integrated Google technology.

  14. about 1 month ago

    [BUSINESS] 2 sources
    Mazda delays next-generation CX-30 until fiscal year 2030

    Mazda has announced that the next generation of the CX-30 SUV will not arrive until fiscal year 2030, as the company prioritizes cost reduction and shifts R&D toward electrification and hybrid technologies.

  15. about 1 month ago

    [TECHNOLOGY] 7 sources
    Mazda unveils LiDAR-equipped CX-6e electric SUV in China

    Mazda has launched pre-orders for a new LiDAR-equipped CX-6e (EZ-60) variant in China, offering advanced Level 2 autonomous driving capabilities for both highway and urban environments.

  16. about 1 month ago

    [BUSINESS] 4 sources
    Automotive market updates: Budget B-SUVs and Mazda CX-3 teaser

    Automotive updates include budget B-SUV promotions from KGM, Citroen, and Leapmotor, alongside Mazda's teaser for the upcoming CX-3 compact SUV expected to debut in 2027.

  17. about 1 month ago

    [BUSINESS] 4 sources
    Mazda Philippines debuts all-new 2027 CX-5

    Mazda Philippines has launched the third-generation 2027 CX-5, featuring enhanced dimensions, improved cabin space, and a 2.5L AWD HEV Premium Plus trim priced at P 2,495,000.

  18. about 1 month ago

    [BUSINESS] 5 sources
    Mazda unveils CX-6e electric SUV design

    Mazda has revealed the design of its new CX-6e electric SUV, a collaborative European and Japanese project blending the Kodo design philosophy with modern aerodynamic requirements.

  19. about 1 month ago

    [BUSINESS] 2 sources
    Mazda updates CX-30 with new 2.5L engine and removes diesel option

    Mazda is updating the CX-30 with a new 2.5-liter e-SKYACTIV G gasoline engine while discontinuing its 1.8-liter diesel engine due to rising emission regulation costs.

  20. about 2 months ago

    [BUSINESS] 6 sources
    Mazda confirms new CX-3 generation for 2027 production

    Mazda has confirmed the new CX-3 generation will begin production in 2027, featuring hybrid options and targeting high-volume markets via manufacturing in Thailand.

  21. about 2 months ago

    [BUSINESS] 2 sources
    Mazda CX-5 sees strong sales with over 10,000 orders in first month

    Mazda's CX-5 SUV reports strong sales with over 10,000 orders in its first month. Special test drive events are being held in Kobe, Japan, to showcase the vehicle's safety and driving features.

  22. about 2 months ago

    [BUSINESS] 5 sources
    Mazda unveils next‑generation CX‑3 compact crossover

    Mazda confirmed a new, larger CX‑3 crossover with updated Kodo styling, to be built in Thailand and launched in 2027 for ASEAN, Japan and other markets, featuring hybrid powertrains.

  23. about 2 months ago

    [BUSINESS] 3 sources
    Mazda posts record Q1 sales and profit turnaround on CX‑5 surge

    Mazda reported record Q1 sales of ¥1.285 trillion (up 17 %) and a profit swing to ¥328 billion operating profit, driven by strong CX‑5 demand, yen weakness and cost cuts.

  24. 2 months ago

    [BUSINESS] 2 sources
    Mazda starts orders for third‑gen CX‑5 SUV in Taiwan

    Mazda Taiwan opens orders for the new CX‑5 SUV, four trims priced NT$949k‑1.17m, launching 18 Aug with upgraded space, engine, tech and safety features.

  25. 2 months ago

    [BUSINESS] 5 sources
    Mazda upgrades 2026 Mazda3 and CX-30 in Japan with 2.5L mild‑hybrid engine and enhanced safety tech

    Mazda refreshed the 2026 Mazda3 and CX-30 for Japan, adding a 2.5 L e‑Skyactiv G mild‑hybrid powertrain, new ADAS features and extra engine options while keeping the exterior unchanged.

  26. 2 months ago

    [BUSINESS] 2 sources
    Mazda CX-30 gets major 2026 refresh in Japan and €7,000 discount in France

    Mazda refreshes the CX‑30 in Japan with a new 2.5‑L hybrid engine and safety upgrades, while French dealers offer a €7,000 trade‑in discount on the base model.

  27. 3 months ago

    [BUSINESS] 2 sources
    Mazda unveils 2026 CX-5 with larger wheelbase and upgraded infotainment

    Mazda’s 2026 CX‑5 gets a longer wheelbase, larger cargo space, bigger screens and retains its 2.5 L engine, with fuel‑economy of 24‑30 mpg; a hybrid is expected in 2027.

  28. 3 months ago

    [BUSINESS] 2 sources
    Mazda launches new Roadster S sportscar and sees record CX-5 orders in Japan

    Mazda unveiled a lightweight Roadster S sportscar priced at ¥2.96 million for September 2026 and reported over 10,000 CX‑5 orders within a month, driven by the high‑spec L trim, new HMI and mild‑hybrid power‑tr

  29. 3 months ago

    [BUSINESS] 3 sources
    Mazda Australia rolls out Next‑Gen CX‑5 campaign with mountaintop music ad

    Mazda Australia launched the “It’s Kind of a Big Deal” campaign for the 2026 CX‑5, featuring a mountaintop ad with a singing choir and running across multiple media channels.

  30. 3 months ago

    [BUSINESS] 6 sources
    Mazda Australia eyes CX‑5 hybrid launch and signals end of gasoline MX‑5

    Mazda Australia plans a CX‑5 hybrid line for 2027 to rival the Toyota RAV4 and indicates the next MX‑5 may be the final gasoline model, with a fully electric successor likely after 2035.

  31. 3 months ago

    [BUSINESS] 5 sources
    Mazda rolls out 2027 upgrades for CX-30 and MX-5, flags MX-5 could be final gasoline model

    Mazda updates the CX‑30 and MX‑5 for 2027, adding new trims and tech, while hinting the next MX‑5 (due 2028) may be the final gasoline‑engine model.

  32. 3 months ago

    [BUSINESS] 3 sources
    Mazda rolls out upgraded Flare Crossover and new Roadster PS model in Japan

    Mazda unveiled an upgraded Flare Crossover with new design, safety tech and pricing from ¥1.6 M, and launched a special‑edition Roadster PS featuring fresh styling, performance upgrades and prices from ¥2.96 M,

  33. 3 months ago

    [BUSINESS] 4 sources
    Mazda adds PS special‑edition Roadster and refreshes Flare Crossover in Japan

    Mazda upgrades the Roadster with a new PS special‑edition, zinc‑green paint and noise‑regulation tweaks, and refreshes the Flare Crossover with a new front look, safety tech and a starting price of ¥1.61 M.

  34. 3 months ago

    [BUSINESS] 2 sources
    Mazda MX-5 2027 adds Zinc Green Metallic paint, power boost, meets Japan noise rules

    The 2027 Mazda MX‑5 will debut a Zinc Green Metallic finish and a 4‑hp power rise to 136 hp, with European production starting Oct. In Japan, stricter noise limits force a larger muffler, quieter tires and a tr

  35. 3 months ago

    [BUSINESS] 2 sources
    Mazda CX‑5 third‑gen launch in Japan exceeds sales target with over 10,000 orders

    Mazda’s third‑gen CX‑5, launched in Japan on 21 May, amassed over 10,000 orders by 21 June, eclipsing its 2,000‑unit monthly target and introducing a new hybrid power‑train and refreshed design.

  36. 3 months ago

    [BUSINESS] 4 sources
    Mazda targets profit boost with launch of new CX‑5 model

    Mazda announced a profit‑focused strategy at its June 24 meeting, highlighting the new CX‑5’s larger design, upgraded interior, advanced safety tech and 10,000‑unit first‑month sales, aiming for 1.32 million‑s­

  37. 3 months ago

    [BUSINESS] 7 sources
    Mazda CX-5 new generation drives record orders in Japan and leads Vietnam SUV market

    Mazda’s third‑gen CX‑5 broke sales records in Japan (10 000+ orders in a month) and remains Vietnam’s top C‑segment SUV with 11 306 units sold in 2025.

  38. 3 months ago

    [BUSINESS] 3 sources
    Mazda rolls out China-built CX-6e SUV and 6e sedan for European and Australian markets

    Mazda launched the China‑built CX‑6e SUV in Europe and the 6e sedan in Australia, detailing specs, pricing and early pre‑order demand.

  39. 3 months ago

    [TECHNOLOGY] 4 sources
    Mazda’s Oberursel Center Crafts Design for New CX‑6e Electric SUV

    Mazda’s Oberursel design centre in Germany hand‑crafts the CX‑6e electric SUV, applying Kodo philosophy, new materials and colours to set it apart in the EV market.

  40. 3 months ago

    [BUSINESS] 2 sources
    Mazda unveils 2027 CX-30 refresh with new safety tech and premium trims

    Mazda's 2027 CX‑30 refresh adds Homura Plus and Makoto trims, upgraded safety systems, new colours and micro‑hybrid engines, with prices from €31,492 in Spain.

  41. 4 months ago

    [BUSINESS] 2 sources
    Mazda unveils 2026 CX-5 Touring in Australia; Cadillac ATS listed for sale in Canada

    Mazda's 2026 CX-5 Touring launches in Australia with family‑oriented upgrades; a used 2016 Cadillac ATS with extensive features is listed for sale in Canada.

  42. 4 months ago

    [BUSINESS] 2 sources
    Mazda launches 2026 CX-5 SUV in Australia and 2026 Mazda3 hatchback in the United States

    Mazda unveiled the 2026 CX-5 SUV in Australia with a traditional petrol powertrain and a later hybrid rollout, while the US received the 2026 Mazda3 hatchback featuring a turbo engine, AWD and advanced tech.

Sources

36kr.jp · 7news.com.au · adrenalinemotorsport.pl · aet.irost.ir · antaranews.com · assodigitale.it · auto-moto.com · auto.everyeye.it · autoblog.it · autoblog.md · autoblog.nl · autocar.co.nz · autocar.jp · autogaleria.pl · autojosh.com · automobilemagazine.com.tr · automotiveworld.com · autopro.com.vn · autoremo.pl · autorepublika.com · autoreview.nl · autosactual.mx · autosalon.tv · autotalk.co.nz · autoviny.sk · babydrive.com.au · bestcarweb.jp · bizmakoto.jp · brandinginasia.com · cafef.vn · car-repo.jp · car.watch.impress.co.jp · caradisiac.com · careta.my · carguide.ph · carnews.com · carpages.ca · carsmeet.jp · chasingcars.com.au · chceauto.pl · cnmo.com · coindeskjapan.com · communitynews.com.au · congnghe.vn · de.motor1.com · dialogointercultural.co · diariodealmeria.es · diariodecadiz.es

This summary has been updated 20 times: see revision history