McDonald’s and Red Bull launch new partnership in Brazil

McDonald’s and Red Bull have launched a new partnership initiative in Brazil titled ‘O Pit Stop Perfeito’. Starting October 13, the collaboration introduces the Red Bull Blue Raspberry Energizer to the Brazilian market, a beverage combining Red Bull Energy Drink with blue raspberry syrup and ice.

The drink is available individually or as part of a combo with French fries across more than 1,250 McDonald’s restaurants in the country. As part of the ‘McMenu Racing’ promotion, the menu also features two new sandwiches: the Quarterão Melt Parmesão, made with 100% beef, and the McCrispy Chicken Melt Parmesão, made with 100% chicken breast. Both sandwiches include a new Melt Parmesan sauce, crispy onions, bacon, pickles, mustard, ketchup, and cheddar cheese.