[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 9 sources · 14 days · First seen · Last updated

McDonald’s business expansion in Brazil

Overview

McDonald’s has undertaken several expansion and promotional activities in Brazil.

In late September, the company opened its 62nd restaurant in Rio Grande do Sul, located in Canela. The facility features sustainable infrastructure, such as rainwater and air-conditioning water recycling systems, and is expected to create over 50 jobs, specifically targeting youth for first-time employment.

By mid-October, the company launched a partnership with Red Bull titled ‘O Pit Stop Perfeito’. This collaboration introduced the Red Bull Blue Raspberry Energizer beverage to more than 1,250 restaurants across the country. The initiative also included the ‘McMenu Racing’ promotion, featuring new sandwiches such as the Quarterão Melt Parmesão and the McCrispy Chicken Melt Parmesão.

Entities

McDonald’s · Canela · Fábio Sant’Anna · Cezar Cesa · Red Bull

Timeline

  1. [BUSINESS] 6 sources
    McDonald’s and Red Bull launch new partnership in Brazil

    McDonald’s and Red Bull have launched the ‘O Pit Stop Perfeito’ campaign in Brazil, featuring the new Red Bull Blue Raspberry Energizer and a ‘McMenu Racing’ selection of Parmesan-themed sandwiches.

  2. [BUSINESS] 3 sources
    McDonald’s expands in Brazil with new Canela restaurant

    McDonald’s has opened its 62nd restaurant in Rio Grande do Sul, Brazil, in Canela, creating 50+ jobs for youth while emphasizing the importance of soft skills for new professionals.

Sources

briefing.pt · contilnetnoticias.com.br · dol.com.br · exame.com · guaiba.com.br · maquinadoesporte.com.br · motorsport.uol.com.br · radioguaiba.com.br · tvnordestevip.com