McDonald's launches G-Dragon and PEACEMINUSONE collaboration

McDonald's has launched a collaboration with K-pop artist G-Dragon and his personal brand, PEACEMINUSONE, featuring a new Korean-inspired menu and limited-edition merchandise.

The menu includes items such as the Authentic Korean Spicy Chicken Leg Burger and the Authentic Korean Spicy 4oz Beef Burger, utilizing a Korean chili paste and butter sauce. Other seasonal offerings include Kimchi-flavored Shake Shake Fries and Korean Honey Grapefruit Sparkling Drinks.

In addition to food, the promotion includes collectible items. Customers can obtain limited-edition photo cards through specific meal purchases. Starting September 30, McDonald's will also offer PEACEMINUSONE branded merchandise, including vintage hats, tote bags featuring a fusion of the McDonald's Golden Arches and the PEACEMINUSONE logo, and metal pins. These items are available for purchase at a discounted rate with the purchase of select meals.