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3 clusters · 8 sources · 27 days · First seen · Last updated

McDonald’s regional marketing and charity campaigns

Overview

McDonald’s has implemented several regional marketing and charitable initiatives across various global markets.

In late August 2026, the company announced distinct programs for Puerto Rico and the Philippines. In Puerto Rico, the “Gran Día” charity event was scheduled for October 2, where 100% of Big Mac sales would benefit Casa Ronald McDonald and the Boys & Girls Clubs of Puerto Rico. In the Philippines, a promotional campaign was launched in conjunction with the release of “Spider-Man: Brand New Day,” featuring exclusive Happy Meal toys and interactive gameplay.

By mid-September 2026, the company expanded its regional efforts in Asia through a partnership with K-pop star G-Dragon and his brand PEACEMINUSONE. Spanning 13 countries including China, Vietnam, Indonesia, and Hong Kong, the campaign focuses on a Korean-inspired menu featuring a gochujang butter sauce. In Hong Kong, specific offerings include a crispy chicken burger, Jeju mandarin soda, and Shake Shake Fries in Korean BBQ and honey butter flavors.

As the collaboration progressed into late September, the menu expanded to include items such as the “Authentic Korean Spicy Chicken Leg Burger” and “Authentic Korean Spicy 4oz Beef Burger,” alongside Kimchi-flavored Shake Shake Fries and Korean Honey Grapefruit Sparkling Drinks. The promotion also features collectible photo cards and PEACEMINUSONE branded merchandise, such as vintage hats, metal pins, and tote bags featuring a fusion of the McDonald’s Golden Arches and the PEACEMINUSONE logo, which became available for purchase starting September 30.

Entities

PEACEMINUSONE · McDonald's · G-Dragon · McDonald's Korea · McDonald’s

Timeline

  1. 1 day ago

    [BUSINESS] 2 sources
    McDonald's launches G-Dragon and PEACEMINUSONE collaboration

    McDonald's is collaborating with G-Dragon and his brand PEACEMINUSONE to launch a Korean-style menu and limited-edition merchandise, including photo cards, hats, and tote bags.

  2. 6 days ago

    [BUSINESS] 4 sources
    McDonald's partners with G-Dragon for regional Asian campaign

    McDonald's is partnering with K-pop star G-Dragon for a regional campaign across 13 Asian countries, featuring a gochujang butter sauce menu and PEACEMINUSONE branded merchandise.

  3. 28 days ago

    [BUSINESS] 2 sources
    McDonald’s launches regional charity and promotional campaigns

    McDonald’s is conducting regional campaigns: a charity event in Puerto Rico donating Big Mac sales to local youth organizations, and a Spider-Man themed promotional launch in the Philippines.

Sources

adae2remember.com · fidelitypr.com · koreaherald.com · mindanaotimes.com.ph · stheadline.com · thehkhub.com · thesmartlocal.com · tw.nextapple.com

This summary has been updated 1 time: see revision history