McDonald’s launches regional charity and promotional campaigns

McDonald’s is launching distinct regional initiatives in Puerto Rico and the Philippines.

In Puerto Rico, the company will hold its “Gran Día” charity event on October 2, 2026. Under the slogan “Cada Big Mac® ayuda,” 100% of Big Mac sales on that day will be donated to Casa Ronald McDonald and the Boys & Girls Clubs of Puerto Rico. The campaign features content creators as ambassadors to promote the cause. Additionally, customers can donate $1 to receive symbolic hearts at participating locations.

In the Philippines, McDonald’s has launched a promotional campaign tied to the release of “Spider-Man: Brand New Day.” The initiative includes exclusive Happy Meal toys, premium collectibles, and interactive QR code gameplay. The brand also conducted nationwide Drive-Thru activations featuring character appearances to engage fans.