MCoBeauty expands from Australia to Rossmann in Germany

The Australian cosmetics brand MCoBeauty is expanding into the German market through an exclusive partnership with Rossmann. The brand, which has become a leading name in facial cosmetics in Australia with a range of approximately 189 products, is currently available through Rossmann’s online shop. Starting in September, the product line will gradually be introduced to more than 1,300 Rossmann retail locations.

In addition to new product launches, shoppers at Rossmann can identify specific savings opportunities through price tag codes. Codes such as ‘MH’ indicate products approaching their minimum shelf life, often resulting in discounts marked by red labels. Other codes like ‘AL’ or ‘A’ signal items being phased out of the assortment, which can lead to price reductions of up to 75 percent to clear remaining stock.