[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

7 clusters · 10 sources · 42 days · First seen · Last updated

Trends in German budget skincare and drugstore beauty

Overview

The German budget skincare and beauty market continues to expand, with drugstores increasingly offering products that utilize premium-grade ingredients. In early August, reports highlighted the success of NIVEA’s Q10 Collagen serum and HASK’s vegan Argan Oil Conditioner. At Rossmann, elf cosmetics’ ‘Holy Hydration! Triple Bounce Serum’—priced under €15—has been noted for its use of hyaluronic acid, squalane, and niacinamide to rival prestige brands. New product launches have further diversified the sector. dm introduced dual-sided haustache toner pads, developed with beauty expert Susanne Krammer, which use glycolic acid (AHA) and gluconolactone (PHA) to refine skin texture. Meanwhile, Rossmann’s beauty editor recommended the Judith Williams Collagen Active Lifting Eye Cream for its plant-based collagen activator.

By mid-August, coverage broadened to include multi-purpose makeup and specialized care. The M. Asam Magic Finish Make-up Mousse emerged as a bestseller at both Rossmann and dm, serving as a primer, concealer, foundation, and powder. Other trending items include Maybelline’s Lash Sensational Sky High Waterproof Mascara and Vaseline Cocoa Radiant body oil for a ‘glow’ effect. Recent arrivals at Rossmann also include the Medicube One Day Exosome Shot Pore Ampoule, ISANA 2-in-1 shower foam and body lotion, and Jean&Len dry shampoo. Foot care trends feature Kneipp regenerating foot butter, frei öl Hydrolipid foot cream, and Be Routine foot foam.

In late August, Dr. Hauschka announced a limited edition release of its Long Lasting Mascara in three exclusive shades. Additionally, the Australian brand MCoBeauty is expanding into Germany through an exclusive partnership with Rossmann. Initially available online, the brand’s high-performance, vegan product line will gradually roll out to over 1,300 Rossmann retail locations starting in September. Rossmann’s Head of Marketing, Petra Czora, noted the brand was selected because it aligns with beauty community trends and offers a strong price-performance ratio.

Entities

Rossmann · Isana · Medicube · MCoBeauty · Judith Williams

Timeline

  1. 27 days ago

    [BUSINESS] 3 sources
    ROSSMANN launches Australian beauty brand MCoBeauty in Germany

    ROSSMANN is bringing the popular Australian beauty brand MCoBeauty to the German market through an exclusive launch of its vegan makeup and skincare products.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Beauty industry updates: Dr. Hauschka and Rossmann product launches

    New beauty product releases include Dr. Hauschka’s limited edition mascara shades and various new skincare and hair care items at Rossmann.

  3. about 1 month ago

    [BUSINESS] 3 sources
    MCoBeauty expands from Australia to Rossmann in Germany

    Australian beauty brand MCoBeauty is launching exclusively at Rossmann in Germany, with products arriving in over 1,300 stores by September. Shoppers can also use price tag codes to find significant discounts.

  4. about 2 months ago

    [CULTURE] 3 sources
    Beauty and skincare trends highlight popular drugstore products

    A roundup of popular beauty and skincare products in Germany, featuring bestsellers from M. Asam and Maybelline, alongside new drugstore arrivals at Rossmann for body, face, and foot care.

  5. about 2 months ago

    [CULTURE] 2 sources
    German drugstores dm and Rossmann unveil new skincare products

    dm introduces dual‑sided haustache toner pads with AHA/PHAs, while Rossmann promotes Judith Williams collagen eye cream for reducing fine lines.

  6. about 2 months ago

    [CULTURE] 4 sources
    Germany's Drugstores Offer Luxury-Feel Skincare at Budget Prices

    German drugstores NIVEA, HASK and Rossmann showcase affordable skincare and hair products with high‑end ingredients, praised for performance and low prices.

  7. 2 months ago

    [CULTURE] 6 sources
    Germany budget beauty deals: 4‑Euro skin mask and Sephora private sale discounts

    German shoppers can buy a 4‑€ glass‑skin face mask with collagen and other actives, while Sephora’s Private Sale offers up to 20 % off popular cosmetics for Unlimited members.

Sources

backend.elle.de · brigitte.de · elle.de · gofeminin.de · grazia-magazin.de · heftig.de · kosmetiknachrichten.de · petra.de · vogue.de · wmn.de

This summary has been updated 5 times: see revision history