Me Contro Te creators face legal action over child-targeted commercial practices

Me Contro Te consumer rights digital creators aggressive commercial practices child privacy

The consumer advocacy group Consumerismo No Profit has filed a collective injunction with the Court of Palermo against Me Contro Te S. r. l., the company owned by digital creators Luigi Calagna and Sofia Scalia. The legal action seeks to halt what the association describes as unfair commercial practices targeting children and preadolescents.

The lawsuit alleges that the Me Contro Te website and app lack clear separation between entertainment content and commercial interests. Specifically, it highlights a ‘Shop’ section with an imperative ‘Go to the shop!’ call to action that directs users to an Amazon storefront via affiliate links. The association claims this constitutes aggressive commercial practices, deceptive omission of seller information, and hidden advertising.

Furthermore, the filing cites concerns regarding the privacy of minors and an opaque corporate identity involving multiple names and legal addresses. Consumerismo No Profit is requesting that the court order the immediate cessation of these practices, mandate a clear separation between content and advertising, and implement age verification and parental consent systems.

Entities

Consumerismo No Profit · Court of Palermo · Luigi Calagna · Me Contro Te S. r. l. · Sofia Scalia · Tribunale di Palermo

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] The injunction requests that the website and app be restructured within 30 days to separate content from advertising. ilsicilia.it · www.litaliano.it
[● 3 SOURCES] The lawsuit alleges aggressive commercial practices by directly exhorting children to make purchases. www.consumerismo.it · ilsicilia.it · www.litaliano.it
[● 2 SOURCES] The legal action seeks the implementation of an age verification system and parental consent mechanisms. ilsicilia.it · www.litaliano.it
[● 3 SOURCES] The lawsuit alleges hidden advertising caused by the lack of demarcation between entertainment and commercial invitations. www.consumerismo.it · ilsicilia.it · www.litaliano.it
[● 3 SOURCES] The lawsuit alleges deceptive practices due to a lack of information regarding the actual seller, affiliate nature of links, and sales conditions. www.consumerismo.it · ilsicilia.it · www.litaliano.it
[● 2 SOURCES] The company Me Contro Te S. r. l. is owned by digital creators Luigi Calagna and Sofia Scalia. ilsicilia.it · www.litaliano.it
[● 3 SOURCES] The website and app contain a 'Negozio' section with a 'Vai allo shop!' call to action that links to an Amazon storefront via affiliate links. www.consumerismo.it · ilsicilia.it · www.litaliano.it
[● 3 SOURCES] Consumerismo No Profit filed a collective injunction against Me Contro Te S. r. l. at the Court of Palermo on September 14, 2026. www.consumerismo.it · ilsicilia.it · www.litaliano.it