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2 clusters · 24 sources · 3 days · First seen 10 days ago · Last updated 8 days ago

Legal challenge against Me Contro Te commercial practices

Overview

The consumer advocacy group Consumerismo No Profit filed a collective injunction with the Court of Palermo against Me Contro Te S. r. l., a company owned by digital creators Luigi Calagna and Sofia Scalia. The legal action alleges unfair and aggressive commercial practices targeting children and preadolescents, specifically citing a lack of separation between entertainment content and commercial interests. The filing highlights a ‘Shop’ section that uses an imperative ‘Go to the shop!’ call to action to direct users to Amazon via affiliate links, which the association claims constitutes deceptive advertising and hidden commercial interests.

In response to the legal challenge, the official Me Contro Te website and online shop have been taken offline, a move described by the company as being for “technical updates and optimization.” The lawsuit seeks to mandate several regulatory changes, including the implementation of age verification systems, parental consent requirements, and a clear distinction between content and advertising. Additionally, the association is calling for improved privacy transparency and cookie consent banners that provide equal prominence for ‘Accept’ and ‘Reject’ options. The first court hearing is scheduled for December 18 in Palermo.

Entities

Sofia Scalia · Consumerismo No Profit · Luigi Calagna · Court of Palermo · Me Contro Te S. r. l.

Timeline

8 days ago

[BUSINESS] 15 sources
Me Contro Te website goes offline following consumer rights lawsuit
The official website of creators Me Contro Te has gone offline amid a legal challenge by Consumerismo No Profit regarding alleged unfair marketing practices targeting children.
10 days ago

[BUSINESS] 10 sources
Me Contro Te creators face legal action over child-targeted commercial practices
Consumerismo No Profit has filed a lawsuit in Palermo against digital creators Me Contro Te, alleging aggressive and deceptive commercial practices targeting children through their website and app.

Sources

adnKronos.com · ameve.eu · bigodino.it · canalesicilia.it · consumerismo.it · egnews.it · entilocali-online.it · fanpage.it · gazzettadasti.it · ilfattoquotidiano.it · ilsicilia.it · lamilano.it · LaStampa.it · litaliano.it · money.it · notiziedi.it · palermotoday.it · panorama.it · periodicodaily.com · quotidiano.net · quotidianodifoggia.it · senzalinea.it · tpi.it · trapanisi.it

This summary has been updated 1 time: see revision history