Media consumption trends show digital shifts in Latin America and Spain

In Latin America, a report from Kantar IBOPE Media regarding the third quarter of 2023 indicates that digitalization is significantly altering media consumption habits. The analysis shows that 75% of television networks in the region utilize these services to refine content and maximize audience interaction. The data allows for demographic segmentation, helping media outlets and advertisers adapt to an evolving digital landscape.

In Spain, digital press traffic data from GfK DAM for September shows ABC reclaiming the third position for unique users with 14.14 million, narrowly surpassing El País, which recorded 14.13 million. El Español maintains the lead in the ranking with 16.6 million unique users, followed by El Mundo in second place with 15 million. The report highlights a highly competitive landscape among the top digital news outlets in the country.